We’re thrilled to announce that we’ve become the exclusive retailer for Bassman Spinnerbaits in the United States. Bassman, an Australian company, makes a wide selection of spinnerbaits that have been admired around the world. Until this week, these coveted baits were unavailable for sale in the US.
We’re committed to bringing a better online tackle shopping experience to the fishing industry and demonstrating our technology and capabilities for brand partners like Bassman as we continue to grow our inventory and selection. We continue to invest in both a better experience for our customers with our shop-by-lake and a better way to partner with a wide range of innovative brands. In addition to best-in-class e-commerce, we’ve recently launched a full content management system that matches videos, articles, fishing reports, and other content to the right species, clarity, brand, product, lake, state, structure, season, and other relevant fishing details. This helps a customer see and purchase the products that make sense for their lake, at the right time of year, with instructions from experts and the community on how to use these products. This benefits a customer and the manufacturer.
To that end, we’ve begun importing the Bassman spinnerbaits into the US market and stocking them in our warehouse in Minneapolis. You can find them exclusively at Omnia Fishing and when the time and conditions call for a spinnerbait, you’ll see the right items from the Bassman lineup show up!