Omnia Fishing is the first e-commerce store that allows anglers to find, buy, and organize their fishing gear based on the specific bodies of water they fish. We make finding the right tackle easy by presenting a refined list of relevant tackle products based on the complex relationships between species, style, lake characteristics, season, expert angler input and community feedback.

Shop-By Lake - For the first time ever, anglers will be able to shop for fishing gear online based on the specific bodies of water they fish in a “shop-by-lake” concept. Omnia combines proven fishing strategy with expertise in data and machine learning to provide location specific product recommendations. Powering this personalized experience is Omnia’s custom recommendation engine which is currently based on over 35,000 relationships between products, styles, seasons, species, and many water body attributes. With thousands of unique products Omnia provides a well-rounded, key brand leading products in the following categories: Fishing rods, reels, fishing line, hard baits, soft baits, rig, spinner/buzz baits, jigs, accessories and fishing and other outdoor apparel. Even though we’re offering an innovative shopping experience for anglers, you’ll also have the ability to search, sort, and shop as you would within a typical, best-in-class ecommerce store.

OMNIA Premium Membership - We consider all of our customers Members of the Omnia community, an entirely free service. However, we do have a Premium Membership that offers free shipping with no minimums, early access to new products and promos, and a 10% rebate for all purchases in the calendar year to be used on future purchases. The Omnia Premium Membership is available for $29/year. We’re introducing a Premium Membership to OminaFishing so you can get the tackle you need as conveniently as possible and reward you for you for your tackle buying habits.

We offer free shipping on all orders over $50 but don’t have a minimum order size for Premium Members. We ship all orders by priority ground and offer upgrades to 2 day and overnight for a fee.

Our Premium Membership rebate provides up to 10% back on all your purchases for the year to be used the following year. Spend $300 from January 1 - December 31st in a single year and get a $30 credit in your account. That pays for your membership and makes all that free shipping with no minimum…free. Spend $500 for the year and you basically get paid to buy fishing gear.