How Shop‑by‑Lake Works

Boat on water

Select Your Lake

Shopping by lake starts with selecting your favorite body of water.

Find your lake ›
Shop by category ›

Select your fishing preferences

Select the species, styles, and seasons you’re targeting. These inputs influence the types, colors, and sizes of relevant tackle.

Create an Account ›

Discover the best gear for your water

We analyze over 40,000 relationships between lake attributes, your preferences, and our inventory of thousands of the best products in fishing to narrow in on the most relevant products for you. Save your favorite products to your account, or decline products that aren’t quite right – our system is constantly learning and refining lake-specific selections.

Find your lake ›
Man with tacklebox

Organize your gear

Save and sort your products by lake or product type, build wishlists for your next fishing adventure, organize products you already own, and easily order (or re-order) the products you need to hit the water prepared!

Create an Account ›

Save + Earn on every order

Omnia Premium members earn 10% back in Omnia Credit plus free shipping on EVERY order (no minimums!). Join today and start earning!

Learn More ›