The lure that had the biggest impact on American fishing started in the late 1940s in a basement in Akron, Ohio. That's where Nick and Cosma Creme cooked up the perfect combination of vinyl, oils, and pigments to produce a molded worm that not only looked and felt soft and alive but also stayed that way when exposed to air over time. 1949 would be the official birth year of the now-famous Creme worm.